Ingredients
Preservatives and the oral mucosa
Preservatives have the worst reputation and the best justification of anything in personal care. A water-based product you open twice a day in a warm damp bathroom is a good place for microbes to grow, and an unpreserved one is a safety problem rather than a purer choice.
Why they are there
Microbes need water, and specifically water that is free rather than locked up by other ingredients. There is a scale for this that runs from 0 to 1. Most bacteria cannot grow below about 0.9, most molds below about 0.7, and below roughly 0.6 microorganisms cannot multiply.
An ordinary toothpaste is mostly water, which puts it comfortably inside the range where things do grow. Then it sits on a bathroom shelf, gets opened twice a day, and is touched by a brush that has just been in someone's mouth. Without a preservative, that reliably ends in a contaminated tube.
What "preservative-free" should make you ask
On a product that contains water, it is a question rather than a reassurance. Either it has been built some other way to stay stable, or it is less safe than a preserved one. There is no third possibility where the water is simply fine on its own.
Do people react to them?
Some do. Toothpaste can cause a recognized reaction in the mouth, with soreness, redness and peeling, and one published series described 56 such cases in detail.
Read that carefully though. A series like that only describes people who turned up with a problem, so it cannot tell you how common the problem is. Set against the number of people who brush twice a day and never notice anything, these reactions are uncommon. They are also real, and worth knowing about if you are the one having one.
There is a catch in the testing too. Allergy patch tests are done on skin, and skin is not the same tissue as the lining of your mouth. A positive skin test does not guarantee a reaction in the mouth, and a negative one does not rule it out.
The third option: take the water out
There is a way around the choice, and it is a chemistry problem rather than an ingredient problem. Build the paste on oils instead of water, and there can be too little available water for microbes to multiply.
This is not the same as killing microbes or making a product sterile. Low water activity prevents growth. It is the same principle that helps honey and dry spices keep without added preservatives.
The trade-offs are real. It feels different in the mouth, water-soluble ingredients cannot be used in the usual way, and it costs more to make. It also has to be verified by testing rather than assumed. We make a toothpaste with no water in it, so we have an obvious interest in this argument.
What our finished-product test found
MCL Food Testing measured a water activity of 0.352 in a finished toothpaste sample. Aerobic count, yeast, mold, and Enterobacteriaceae were each reported below 10 colony-forming units per gram. Together, the low counts and water activity far below 0.60 support that the tested formula is strongly growth-limiting without added preservatives.
Below 10 is the laboratory's reporting limit, not zero, and this was a test of one sample at one point in time rather than a preservative challenge study. It supports microbial stability; it does not mean the product is sterile. Read the full laboratory report.
What this page is not saying
- Preservatives are not presumptively harmful. For a water-based product they are the responsible choice.
- "Preservative-free" is not automatically safer. On a water-based product it may well be less safe.
- Nothing here says any preservative causes illness, or that avoiding them treats anything.
- Reactions are uncommon. Most people use preserved products with no trouble at all.
Read the full evidence review Why water-based products need preserving, what the tolerance evidence shows, and the case for removing the water.
Preservatives have the worst reputation and the best justification of any ingredient class in personal care. A water-containing product used twice daily, stored in a warm damp room, and repeatedly recontaminated is an excellent place for microorganisms to grow, and an unpreserved one is a genuine safety problem rather than a purer alternative. This article makes that case first, because a page that only attacks preservatives is not worth reading.
Key points
- Microbial growth requires available water. The measure is water activity, and below roughly 0.6 microorganisms cannot proliferate.
- Preservative effectiveness can be evaluated with challenge testing, which inoculates a product with specified organisms and measures the surviving population over time.
- Documented reactions to oral care ingredients exist and include contact stomatitis, though it is uncommon relative to how many people brush their teeth.
- Patch testing is performed on skin, so applying its results to non-keratinized oral mucosa involves the same extrapolation problem that affects surfactant data.
- Reducing water activity removes the requirement for a preservative rather than solving it. That is a formulation strategy, not a health claim.
- A finished Athena Naturals sample measured 0.352 water activity, with aerobic count, yeast, mold, and Enterobacteriaceae each reported below 10 CFU/g.
Why preservatives exist
Microorganisms need water, and specifically they need water that is chemically available rather than bound up by solutes. The measure of this is water activity, written aw, running from 0 to 1.0, where pure water is 1.0. Most bacteria stop growing below about 0.9, most yeasts and molds below about 0.7, and below roughly 0.6 microorganisms cannot proliferate.10
A conventional toothpaste is largely water plus humectants such as glycerin or sorbitol, giving it a water activity comfortably inside the range that supports growth. It is then stored in a bathroom, opened twice a day, and touched by a brush that has been in a mouth. Without a preservative system, that is a reliable route to a contaminated product.
The consequences are not hypothetical. Contaminated personal care products have caused infections, and the risk falls hardest on people who are immunocompromised or who have breaks in the oral mucosa. FDA guidance tells cosmetic manufacturers to verify the adequacy of preservation under reasonably foreseeable storage and consumer use. One way to do that is antimicrobial effectiveness testing, in which a product is deliberately inoculated with specified organisms and the surviving population is counted over time. Water activity testing answers a related but different question: whether the formulation contains enough available water for microorganisms to multiply.9
The steelman, stated plainly: if a water-based oral product does not contain a preservative system, either it has been formulated some other way to be microbiologically stable, or it is less safe than a preserved one. "Preservative-free" on a water-containing product is a question, not a reassurance.
The systems in use
Several chemistries dominate oral care and cosmetics generally.
Benzoates and sorbates. Sodium benzoate and potassium sorbate are organic acid preservatives that work by crossing the microbial membrane in their undissociated form and acidifying the cytoplasm. They are pH dependent and only effective in acidic formulations, which constrains where they can be used.
Parabens. Esters of para-hydroxybenzoic acid, effective across a broad spectrum and a wide pH range. They became the most publicly contested preservative class following research on weak estrogenic activity. The honest summary is that parabens do show estrogenic activity in laboratory assays, that the potency is orders of magnitude below endogenous estradiol, and that assessments of systemic absorption and estrogenic potential at consumer-relevant exposures continue to be published and debated.1 This is a live scientific question rather than a settled one in either direction.
Phenoxyethanol. A glycol ether, widely adopted as the primary paraben replacement, effective and generally well tolerated but not without its own sensitization reports.
Formaldehyde releasers and isothiazolinones. Both classes are effective and both carry substantial documented sensitization burdens. Systematic reviews and meta-analyses have quantified contact allergy prevalence to formaldehyde and its releasers2 and to isothiazolinones,3 and these are among the better-characterized allergen classes in personal care.
Chlorhexidine is a different case and worth separating out. In oral care it is usually an active antiseptic rather than a preservative, and its adverse effect profile, including staining, taste disturbance and mucosal reactions, is documented in reviews of adverse events from home mouthrinse use.4
What the oral tolerance evidence shows
Toothpaste-induced contact stomatitis is a recognized clinical entity. A retrospective case series with an accompanying scoping review characterized it across 56 cases, describing presentation and the ingredients implicated.5 Reactions described in this literature include mucosal erythema, burning, desquamation, and perioral or lip involvement.
Two things need saying about how to read this. First, case series describe people who presented with a problem; they cannot tell you the rate in the general population. Set against the number of people who brush their teeth twice daily without incident, these reactions are uncommon. Second, they are real, reproducible on patch testing in individual patients, and worth knowing about if you are the person experiencing one.
The methodological difficulty running through the whole field is that patch testing is performed on skin. As covered in our article on surfactants and the oral mucosa, the non-keratinized oral mucosa differs from skin in barrier structure, permeability and immune surveillance. A positive skin patch test does not guarantee an oral reaction, and a negative one does not exclude it. Reviews of contact allergy in cosmetics continue to track the expanding allergen list,6,7 but oral-specific data remains thinner than skin data.
In vitro work comparing the irritant potency of toothpaste ingredients on a common measure is one route toward better-grounded comparisons.8
Removing the requirement instead of meeting it
There is a third option beyond choosing a preservative or going without one, and it is a chemistry problem rather than an ingredient problem: formulate so that there is no free water for microorganisms to use.
An anhydrous formulation, one built on oils, fats or other non-aqueous carriers rather than water, can have a water activity far below the threshold that supports microbial growth. At sufficiently low water activity, organisms cannot multiply even though some may remain viable. A preservative system may then be unnecessary. This is the same principle that helps keep honey, dry spices and anhydrous ointments stable without added preservatives.11
The trade-offs are real and worth naming. Anhydrous formulations behave differently in the mouth, have a different texture, cannot use water-soluble actives in the usual way, and are generally more expensive to produce per unit. They also still require verification rather than assumption: water activity should be measured, and microbiological testing performed on finished product, rather than the absence of water being asserted.
We make an anhydrous toothpaste, so we have an obvious interest in this argument. The chemistry stands independently of that, and readers should weigh the source accordingly. The relevant evidence is our finished-product water activity and microbiology report, published in full.12
What the finished-product testing shows
MCL Food Testing analyzed a finished toothpaste sample on June 17, 2026. The result was a water activity of 0.352, well below the roughly 0.60 growth floor described in the scientific literature and used in FDA guidance to distinguish products of greater concern for microbial proliferation.10 The same report found very low microbial counts.
| Test | Result | Method |
|---|---|---|
| Water activity (aw) | 0.352 | AOAC 978.18 |
| Aerobic count | <10 CFU/g | LP 32, FDA/BAM Chapter 3 |
| Yeast | <10 CFU/g | LP 34, FDA/BAM Chapter 18 |
| Mold | <10 CFU/g | LP 34, FDA/BAM Chapter 18 |
| Enterobacteriaceae | <10 CFU/g | AOAC OMA 2003.01 |
These are complementary findings. The count results show that the tested sample had no measured category at or above 10 CFU/g. The water activity result explains why multiplication is strongly constrained in the formula even without an added preservative. Neither result means absolute zero organisms: a result of <10 is bounded by the method's reporting limit, and low water activity can stop proliferation without instantly killing every organism present.
This report is a microbial enumeration and water activity test, not a preservative challenge test. It provides strong evidence about the tested sample and the formula's capacity to support growth. It does not, by itself, reproduce every contamination event that could occur during consumer use or replace ongoing lot and stability controls.
What this page does not claim
- Preservatives are not presumptively harmful. They exist to prevent a documented safety problem, and for water-containing products they are the responsible choice.
- Preservative-free is not automatically safer. On a water-containing product it may be considerably less safe. The relevant question is water activity and verified microbiological stability, not the ingredient list.
- No claim is made here about disease. Nothing on this page says that any preservative causes illness, or that avoiding preservatives treats or prevents any condition.
- Contact reactions are uncommon. The case literature describes real phenomena, but case series cannot establish population rates, and most people use preserved oral care products without any reaction.
References
- Jones K, et al. Assessing systemic absorption and estrogenic potential of methylparaben and propylparaben in consumer use. Toxicology and Industrial Health. 2026;42(3):94-99. PMID 41572664.
- Karimian K, et al. The prevalence of contact allergy to formaldehyde and formaldehyde releasers: a systematic review and meta-analysis. Contact Dermatitis. 2026;95(2):125-147. PMID 42035787.
- Isufi D, et al. Prevalence of contact allergy to isothiazolinones in dermatitis patients from 2000 to 2025: a systematic review and meta-analysis. Contact Dermatitis. 2026;94(6):577-591. PMID 41804652.
- Tartaglia GM, Kumar S, Fornari CD, Corti E, Connelly ST. Adverse events associated with home use of mouthrinses: a systematic review. Therapeutic Advances in Drug Safety. 2019;10:2042098619854881. PMID 31579502.
- Kalogirou EM, et al. Toothpaste-induced contact stomatitis: a retrospective study of 56 cases and scoping review. Journal of the American Dental Association. 2026. PMID 42138663.
- Sukakul T, Svedman C. What is new in contact allergy to cosmetics for physicians, cosmetologists, and cosmetic users? Current Allergy and Asthma Reports. 2025;25(1):48. PMID 41134517.
- Smale NE, et al. Allergic contact dermatitis to personal care products: a focus on established and emerging allergens. Journal of the American Academy of Dermatology. 2026. PMID 42309282.
- Kasi SR, Özcan M, et al. In vitro cytotoxicity (irritant potency) of toothpaste ingredients. PLoS One. 2025;20(1):e0318565. PMID 39883661.
- US Food and Drug Administration. Good Manufacturing Practice Guidelines/Inspection Checklist for Cosmetics. See laboratory controls on testing fresh and retained finished products for adequate preservation under reasonably foreseeable storage and consumer use. FDA.
- US Food and Drug Administration. Current Good Manufacturing Practice: Guidance for Human Drug Compounding Outsourcing Facilities Under Section 503B of the FD&C Act. Draft guidance, revision 2. January 2020. See p. 43 for the 0.60 water activity threshold used to identify products of greater concern for microbial proliferation. FDA.
- US Food and Drug Administration. Microbiological Quality Considerations in Non-sterile Drug Manufacturing: Guidance for Industry. Draft guidance. September 2021. See pp. 6-7 for water activity, non-proliferation, and persistence in low-water-activity products. FDA.
- MCL Food Testing LLC. Laboratory report 96678: toothpaste water activity, aerobic count, yeast, mold, and Enterobacteriaceae. Reported June 22, 2026. Full report.
This article is educational and describes published research on preservatives as an ingredient class, and on the microbiology of product stability. It is not medical or dental advice, not a diagnosis, and not a claim that any product is sterile or prevents disease. If you suspect a reaction to an oral care product, a dentist or dermatologist can arrange patch testing.
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Athena Naturals
Seven ingredients. Fluoride-free, no water, no preservatives, no surfactants. Made in small batches in Seattle.