Legal
Privacy Policy
Last updated June 15, 2026
This Privacy Policy explains how Athena Naturals collects, uses, discloses, and protects personal information when you visit our website, place an order, contact us, or interact with our services.
This policy is drafted for our current U.S.-only direct-to-consumer site and Stripe-hosted checkout. If our data practices change, we will update this page.
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Information We Collect
We collect information you provide directly, including your name, email address, shipping address, billing details, order information, and messages you send to support.
If you contact us about product quality, returns, sensitivity, irritation, or another product experience, you may choose to provide health-related or dental information. Please share only what is necessary for us to help with your request.
We may collect limited technical information automatically, such as IP address, browser type, device information, pages viewed, referring pages, and approximate location derived from network information.
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Checkout And Payments
Checkout is handled by Stripe. Stripe processes payment information and may collect payment card, billing, fraud-prevention, and transaction information under its own privacy terms. Athena Naturals does not receive full payment card numbers.
We receive information needed to fulfill and support your order, such as order status, product purchased, shipping details, contact information, payment confirmation, and refund status.
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How We Use Information
- Process payments and fulfill orders.
- Send receipts, shipping updates, and service messages.
- Respond to support, return, refund, quality, and accessibility requests.
- Maintain website security, prevent fraud, and troubleshoot errors.
- Improve our website, products, packaging, and customer experience.
- Comply with legal, tax, safety, recordkeeping, and regulatory obligations.
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Cookies And Local Storage
Our site may use browser storage to remember checkout-related information, such as a temporary order summary after checkout. We also use third-party services, including Stripe and font providers, that may use cookies or similar technologies.
We use Vercel Web Analytics to count page views and understand which pages people find useful. It is served from our own domain, sets no cookie, and does not build a profile of you or track you across other websites. It records only coarse information such as the page visited, the referring site, country, and general device type.
We do not run advertising pixels or behavioral advertising tools. If we add those tools, we will update this policy and provide any legally required choices.
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How We Share Information
We share personal information with vendors and service providers who help us operate the business, including payment processors, hosting providers, email and support tools, fraud-prevention services, shipping carriers, tax/accounting providers, and professional advisors.
We may disclose information if required by law, to protect rights and safety, to investigate fraud or misuse, or in connection with a business transaction such as a merger, financing, or sale of assets.
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Sale Or Sharing Of Personal Information
We do not currently sell personal information for money, and we do not currently share personal information for cross-context behavioral advertising as those terms are used by California privacy law.
If this changes, we will update this policy and provide legally required opt-out mechanisms.
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Do Not Track And Global Privacy Control
Some browsers transmit Do Not Track signals. Because there is no uniform industry standard for responding to those signals, our site does not currently respond to Do Not Track signals.
If we become subject to a law requiring recognition of Global Privacy Control or similar opt-out preference signals, we will honor those signals as required.
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Your Choices
- You may contact us to request access, correction, deletion, or other assistance with personal information associated with your order or inquiry.
- You may opt out of non-transactional marketing emails by using the unsubscribe link in those emails, if we send them.
- You can set your browser to block or delete cookies, though some site or checkout features may not work correctly.
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Children
Our website is not directed to children under 13, and we do not knowingly collect personal information from children under 13. If you believe a child has provided personal information to us, contact us so we can review and delete it as appropriate.
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Retention And Security
We keep personal information for as long as needed to fulfill the purposes described in this policy, including order fulfillment, support, safety, tax, accounting, legal, and fraud-prevention purposes.
We use reasonable administrative, technical, and organizational measures to protect personal information. No website, network, or storage system can be guaranteed to be completely secure.
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Contact
Questions or privacy requests can be sent to support@athenanaturals.us. Please include enough information for us to locate your order or request.